NU sets its sights on SME brokers with new TAM strategy overhaul

Norwich Union (NU) is to revamp its telephone account management (TAM) strategy, after admitting it had underutilised a part of its business that represents more than £150m in premium.

John Kitson, intermediary director at NU, confirmed that the insurer has plans to grow this area "significantly" in the coming year.

Mr Kitson said: "At the moment, we are an average player in an average market but we want to be a market leader, which has a holistic view and is commercially savvy. We used to conduct

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: