Axa launches £4m marketing campaign

The campaign will focus on specific promises across Axa’s general insurance and healthcare businesses.

Following the introduction of Axa’s new, global brand promise and strapline, ‘Redefining Standards’, in May this year, there will be executions across four media channels – TV and consumer press, online and outdoor - all featuring the core visual brand asset of the ‘Switch’ as a creative differentiator.

The ‘Switch’ is a red ‘slash’ appearing in the Axs logo, which signifies the departure

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: