Axa launches £4m marketing campaign
Axa is to launch a fully integrated advertising campaign through Saatchi & Saatchi and Team Saatchi, which highlights how consumers deserve the highest standards of customer service from financial services companies.
The campaign will focus on specific promises across Axa’s general insurance and healthcare businesses.
Following the introduction of Axa’s new, global brand promise and strapline, ‘Redefining Standards’, in May this year, there will be executions across four media channels – TV and consumer press, online and outdoor - all featuring the core visual brand asset of the ‘Switch’ as a creative differentiator.
The ‘Switch’ is a red ‘slash’ appearing in the Axs logo, which signifies the departure from
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