A third of insurance business missing out on online sales
A recent survey into online marketing shows that many finance and insurance companies could be missing out on sales by not maximising their websites or online marketing campaigns.
The survey, commissioned by Crafted Media, a full service creative and marketing agency, has revealed that 83% of those surveyed believe online marketing to be either very or quite important.
Despite this, however, two thirds (66%) of companies said they spend less than 25% of their overall marketing budget on online marketing techniques. The survey also showed that whilst 74% of people think their website is an effective marketing tool, less than two thirds (57%) monitor traffic to their
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