A third of insurance business missing out on online sales

Insurance Age staff
01 Jul 2008

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The survey, commissioned by Crafted Media, a full service creative and marketing agency, has revealed that 83% of those surveyed believe online marketing to be either very or quite important.

Despite this, however, two thirds (66%) of companies said they spend less than 25% of their overall marketing budget on online marketing techniques. The survey also showed that whilst 74% of people think their website is an effective marketing tool, less than two thirds (57%) monitor traffic to their

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