Venture Preference makes inroads into Manchester market

The purchase establishes a Manchester base for VP in an area that has historically been unreceptive to the advances of consolidators.

The deal was lead by Smart & Cook, which will oversee the broking business of the Stockport-based firm, while the financial services arm will come under fellow VP broker Layton Blackham.

The deal represents an increase in gross written premium of £8m and 24 staff to VP on the broking side, plus18 financial services staff. Its offices and all staff will be reta