Insurancewide ‘disappointed’ by NU’s ‘half-hearted’ website.

“Norwich Union’s (NU) new initiative offering customers the chance to 'compare' NU car insurance quotes with other insurers is ill-conceived”, said James Harrison, CEO of Insurancewide.com.

“The system simply doesn’t work in favour of the customer. The choice of insurers is inadequate in that the customer is only allowed to compare a NU quote with three other providers from a very limited panel.

“If the customer does choose another provider, they are not able, unlike other comparison websites, to actually buy a policy using NU’s site.

“We are disappointed that NU has launched a half-hearted initiative here. It is simply not a valid player in the comparison website market. The

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