Dixons.co.uk partners Call Connection

The site will offer customers the choice of comparing prices and purchasing products over the telephone, as well as on-line. Call Connection employs 350 staff (300 agents) and handles three million inbound calls per year. It uses its own state-of-the-art telephony and IT software, developed in-house, for call handling and data transfer.

The price comparison site was tailor-made for Dixons.co.uk and includes tools such as ‘easyfill’, that makes the data entry task for customers much easier