Dixons.co.uk partners Call Connection

Call Connection, the specialist call-transfer business to the insurance industry, have partnered DSG international (DSGi) to launch comparemoreatDixons.co.uk, a UK price comparison site for Dixons.co.uk, the UK’s largest online electrical retailer.

The site will offer customers the choice of comparing prices and purchasing products over the telephone, as well as on-line. Call Connection employs 350 staff (300 agents) and handles three million inbound calls per year. It uses its own state-of-the-art telephony and IT software, developed in-house, for call handling and data transfer.

The price comparison site was tailor-made for Dixons.co.uk and includes tools such as ‘easyfill’, that makes the data entry task for customers much easier than other providers.

Jonathan Hewett, DSGi group financial services director, commented: “We chose to work with Call Connection as it combines advanced technology with a strong focus on delivering excellent customer service by both the web and phone channels. comparemoreatdixons.co.uk is one of the most comprehensive sites on the market and we will continue to increase the services and products available to bring yet more value to our customers.”

The price comparison site developed by Call Connection for Dixons.co.uk works seamlessly across both telephone and the web. Customers can enter their details through either channel, and receive tailored, personalised quotes that meet their needs by offering low prices and great service. “

Our proposition is significantly different from the rest of the market, and Call Connection is uniquely positioned to provide this,” commented Graeme Kalbraier, managing director of Call Connection. A marketing programme for the new price comparison site, which includes an email campaign, e-scratch card promotion and national PR, began earlier this week.

It will aim to attract significant traffic both from the existing online traffic to Dixons.co.uk and also from the inbound calls made to the Dixons.co.uk Customer Support Centre. Customers will be able to compare the prices and features of insurance, broadband, utilities, telecoms and travel products.

A poll of internet shoppers recently revealed that the phone remains the preferred buying mechanism for 64% of people.

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