Aviva’s regional changes receive mixed reaction

Janice Deakin

A little over six months ago Aviva was busy vaunting its new regional broking structure. The insurance giant announced it would expand from a five, to a six-region set-up, boost its visible presence in the market and put more decision-making authority into the branches. Aviva’s trading director, Gareth Hemming, said at the time that the changes were “part of a wider ambition to reinforce the value of our local offices and what they bring to brokers”.

Yet, returning to the present day, Aviva has

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