Mr Moore said that one of the main reasons the firm first considered it was the Chartered Insurance Institute's (CII) reorganisation and review of its examinations syllabus, which created a certified level, then a diploma.
"Before that it was ACII or nothing," he commented.
"I took huge value from the change which meant that colleagues of mine needed to be competent as appropriate."
According to Mr Moore, that attracted many of his colleagues who had abandoned their qualifications back to the CI
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