Management: The great wave of innovation

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A wave of innovation has swept the insurance market in recent years as firms adopted digital technology both to enhance their own systems and to offer a better service to their customers. This wave has created many challenges for brokers in particular, and yet opportunities remain to be exploited which could see them gain the upper hand again.

With consumers often more comfortable filling out a form on a tablet than on paper, many brokers and insurers have adopted a digital first strategy, which

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