In-depth: The online outlook

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In 2011, Peter Cullum warned brokers that if they failed to switch on to e-trading, then more technologically savvy outfits would “eat their breakfast before they got up in the morning”. It is a warning, along with plenty of others, that brokers appear to have heeded.

Datamonitor statistics compiled for 2012 found that 51.2% of brokers use a marketplace portal to transact commercial business while 48.8% place trade through insurer extranet sites.

While personal lines has always been viewed as th