In-depth: All aboard the SME express
Competition for SME business is hotting up as small businesses start turning to the internet to shop for insurance, but should brokers be concentrating on the customer or the competition? Caitlin Morrison reports
SMEs are constantly being bombarded with new ways to purchase their insurance, new amazing deals on their premiums, and new incredible promises on what providers can deliver to them.
For brokers, it can feel like a perennial game of catch-up, with too many participants to keep track of. Do they focus on their competition? Or the businesses they are trying to draw in? Is there even any point in being involved in the SME market?
Yes, is the resounding answer from the industry, but brokers must be
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