Take the lead
Leadership and a strong customer base are needed to get ahead of the competition, explains Stephen Archer
Business owners are often resigned to their fate complaining that the recession is responsible for the current poor state of business. But surely, this is a bit like complaining that you are wet because it’s raining. How about wearing a raincoat? The metaphorical raincoat for business is not defence; it is to attack.
Sun Tzu in the 6th century said that you may survive through defence but you can only win by attacking. One of the strangest paradoxes of the business world is how many business
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