Accurate risk pricing: On the nose

Liz McMahon
15 Sep 2010

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Like it or not, technological advancement has forced many facets of the insurance industry to change so why should underwriting be any different? Historically, there has been an enigmatic quality to pricing risk and even industry experts will admit they have sometimes been baffled by certain insurer's rates in the past. The manual process of whispering over paper and pens may seem cosy to some but continuing to favour this approach in isolation could ultimately prove to be a costly mistake.

That

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