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The debate surrounding the effectiveness of underwriting portfolio management has stepped up a pace following Norwich Union's decision to adopt this style. This month's Power Hour discussion touches on the benefits of portfolio management, its place in the current market and how it might be the answer for brokers in the years to come
- Norwich Union (NU), the UK's largest insurer, recently announced that it was increasingly moving to a more portfolio management underwriting style due to changes in distribution. Is this an effective strategy and will it become the face of underwriting in the future?
Paul: We wanted to be more commercially savvy in our business dealings with intermediary partners and customers, and the feedback we received from these groups resulted in the general consensus that we were too strict in the way we
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