Catching up to digital leaders
Stephen Whitfield, consultant at Altus Consulting, explains why the GI sector is disappointing on digital.
Here at Altus we have researched digital offerings from the leading general insurers and the results are disappointing if not altogether unsurprising. Insurers' primary digital focus is on attracting new business with over 85% of the leading insurance companies enabling their customers (or prospects) to purchase their insurance via a website.
Through the use of responsive web design insurers are able to create mobile friendly websites thus opening up mobile as a sales channel - although we found
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
People Moves: 15 – 19 April 2023
Stay in the loop with the latest insurance personnel moves.
Pen inks £150m social housing capacity deal with SiriusPoint
Pen Underwriting has announced a new long-term capacity deal with SiriusPoint.
Biba Conference 2024 countdown: FloodFlash’s Ciana Kenny
Ciana Kenny, senior distribution manager at FloodFlash, promises sensor demos on its stand, looks forward to the Friday stand-up feedback and advises delegates to ‘stay hydrated’.
First fall in car premiums for over two years
Comprehensive car insurance premiums fell by 5% in the first three months of 2024 after nine consecutive quarters of rises, according to the latest research from Confused/WTW.
FCA’s Brewis warns MPs premium finance action could have ‘waterbed effect’ for consumers
The Financial Conduct Authority’s insurance director Matt Brewis has raised the concern that taking action on premium finance would have little or no impact on the price of motor cover.
Allianz appoints Ktenidis director of digital trading & ALP as Bryant leaves
Allianz Commercial has named Alex Ktenidis as director of digital trading and Allianz Legal Protection effective immediately, succeeding Helen Bryant.
Three quarters of brokers still concerned about underinsured clients, claims Aviva
According to Aviva’s latest Broker Barometer survey, 73% of brokers are concerned that some of their clients may be underinsured as just 24% of brokers’ clients had increased their sums insured to an adequate level.
Broking profits fall at Saga
Underlying profit before tax in Saga’s insurance broking arm fell to £39.8m for the year ended 31 January 2024, compared with £71.5m in the previous period.
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop