The Rise of the Appointed Representative


For a long while the appointed representative (AR) business model in the general insurance market has not had the same acceptance as directly authorised brokers.

In the broader financial services world, however, this is a prevalent way of trading, with thousands of IFAs operating in this manner, from sole traders to substantial businesses.

In other parts of the world, AR models, or variations of them, are broadly recognised as a valuable part of the insurance community.

The perception

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: