Comfort, convenience, control and community

four-cs-customer-engagement

In any business the best players are always one step ahead of the game.

With that in mind I was very interested in what consumer futurist, William Higham, of Next Big Thing, had to say at the recent Una Alliance conference which I attended.

As Higham pointed out the insurance market is at an inflection between a products-focused marketplace and a customer-focused one.

He encouraged the brokers and insurers in attendance to consider how customer attitudes and behaviours are changing and develop p