Don't follow the herd

A generation of brokers have embraced a 'success in business' concept that says 'don't follow the herd' - buck the cycle of hard and soft markets, of boom and bust, of more competition and less commission.

Brokers are told to trust in their instincts, skills and enterprise and get a stable business platform, earn bigger profits, find a niche, launch a scheme...

Few, if any, successful general broking firms have not passed the acid test of schemes business - identifying gaps in the market,

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: