Luck be a Ladybird
At a time when personal lines motor brokers are under threat from the growing presence of direct insurers, Michelle Worvell speaks to Fresh! Insurance Services about the secret of its success and its best-selling private motor product, Ladybird Insurance
The personal lines broker is dead! Long live the commercial broker (who does a little personal lines on the side)! Some would say that this is a true snapshot of today's independent broking market, but to agree with this view would be to overlook personal lines motor brokers who are using innovation - and strong business acumen - to drive strong inroads into the sector.
Once such broker, Fresh! Insurance Services, established in 2002, has grown from little more than a few people working together
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