Customer service - Service with more than a smile

Never has the concept of customer service within the industry received so many plaudits. Never has good quality of service been so esteemed and its provision so strongly urged. Yet never has customer service been so assaulted by attempts to commoditise it as just another product, or another regulation, or a burdensome overhead to be outsourced as far away as possible.

Insurance buyers are often baffled and frustrated. For them, getting the right answers means an unseemly clamber over a custom

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: