Roadside distractions can cause deadly driver lapses

One in four drivers in the UK (23%) have become so distracted by roadside eye-catchers that they have actually veered out of lane, causing driving chaos, according to new research by Privilege Insurance.

Roadside objects such as billboards, flashing signs and Christmas decorations cause a third of motorists (32%) to lose concentration while behind the wheel. And 41% of these drivers confess to being distracted for up to five seconds - which equates to driving 15 car lengths at 30mph - two and