Broker profiles - The bear necessities

Like the three bears, small, medium and large insurance brokers are all confronted with big challenges during their daily lives. Liz Booth spoke to three such organisations to ask how positive their outlook is

When facing the challenges of a soft market, big can be beautiful. As a larger concern, economies of scale may be available but then efficiency becomes an issue. As a medium-sized business, there is always the issue of expansion and trying to get the same good deal as the bigger outfits. While as a small broker, there is a huge question over viability.

In talking to a small, a medium and a large broker, the most striking aspect was that, in many ways, they all faced similar challenges but they