Broker profiles - The bear necessities

When facing the challenges of a soft market, big can be beautiful. As a larger concern, economies of scale may be available but then efficiency becomes an issue. As a medium-sized business, there is always the issue of expansion and trying to get the same good deal as the bigger outfits. While as a small broker, there is a huge question over viability.

In talking to a small, a medium and a large broker, the most striking aspect was that, in many ways, they all faced similar challenges but the

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