Personal lines team of the year - Footman James
Footman James faced some serious challenges from new entrants into the market this year but rather than being intimidated, it decided to make the business better than ever and this all began with its exceptional personal lines team
Sponsored by Fortis
At the beginning of 2005, faced with several new entrants in the specialised vehicle market, Footman James set about finding a way of making its successful business even better.
In the first stage of the process, the personal lines team initiated what it has described as the most complex, in-depth profiling and segmentation of both live and lapsed customer databases in the company's history. This revealed that Footman James had 35,000 customers with more than one policy and 8
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