Media - Media manners
Brokers have to deal with the media - whether regional, trade or national - and should have a strategy in place to get the best out of the possibilities this offers. Anthony Gould explains
Why do brokers need to talk to the press? This may seem like a stupid question, but many companies take a low-profile approach to media relations only to find that, when they do hit the big time, they are unprepared, have no relationships in place and struggle to get their message across.
The media is a useful vehicle for your business. The trade press can not only be used to signal to the wider market what you are doing - helping potential suppliers and joint-venture partners to be aware of your
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop