The customer is always right
Despite the fact that the importance of a claims service for brokers has diminished in recent years, there is no doubt that for some brokers the ability to offer a professional claims service is still vital and helps keep their customers loyal. Marcus Alcock reports
As far as Joe Public is concerned, when they think of insurance it is a fair bet they think of the claim. After all, annual renewals aside, the most important interface a policyholder has with the insurance industry is if they ever have to make a claim and test the effectiveness and suitability of the contract they have entered into.
Given the importance of claims then, perhaps it should come as no surprise that for many years insurance brokers with delegated authority have sought to offer a
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