Gaining some leverage

Contrary to the predictions of many commentators, the broker market is thriving and, indeed, is the fastest growing insurance sector. However, the drivers behind this growth are not the traditional drivers of the insurance industry.

In this article we will examine the implications of affinity marketing or white label offerings for brokers and insurers, look at the structural impetus behind the growth in this market; the point at which affinity marketing makes sense; how a successful relationship

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