A sure-fire winner

White labelling has been around for decades but the service is only now starting to take off following the recent success of brokers such as Junction in this area. The white label phenomenon - when a supplier packages an existing product or produces new products for another company with that company's own label - has effectively evolved in response to demand from the market. In its own independent research, underwriting agency, Plus One, found that over 40% of brokers are interested in launching

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