A sure-fire winner
White labelling is experiencing something of a renaissance, with 40% of brokers showing an interest in launching their own-brand personal lines schemes. Sarah Hills discovers that this is an excellent strategy to help small to medium-sized firms compete with direct writers
White labelling has been around for decades but the service is only now starting to take off following the recent success of brokers such as Junction in this area. The white label phenomenon - when a supplier packages an existing product or produces new products for another company with that company's own label - has effectively evolved in response to demand from the market. In its own independent research, underwriting agency, Plus One, found that over 40% of brokers are interested in launching
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop