Broking Success: ALA Insurance
Simon England, founder and managing director of ALA Insurance, explains how the broker got through the FCA GAP insurance intervention, and eyes potential acquisitions.
ALA InsuranceOffice: Easthorpe
Staff: 15
GWP: £11m
Specialisms: GAP, warranty, breakdown, cosmetic areas, cycle
What was your experience in insurance before founding ALA?None at all really. I’ve been in sales most of my working life. My wife and I have had our own business since 1990, beginning in the world of finance. I was employed in vehicle leasing and stuff like that, and so I started off as one of the first leasing brokers in the UK.
How did ALA come about?Going back to late 90s I was doing an
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