Interview: Julian Hucks, Starpeak founder on diversification and offering a personal touch

Julian Hucks, founder and managing director at Starpeak Insurance Solutions, originally SportsCover Direct, used the growth of the internet to build the company.

Hucks had been looking for a way of starting a business in the late 1980s, and came up with the idea for the company after taking out an insurance policy for a week paragliding course in 1990. It released its first product: sports travel insurance in 1992.

The business originally grew through brochures in shops, advertising in magazines and by word of mouth. The change in name was finalised three weeks ago.

At any one time, Starpeak has around 120,000 people covered at an average price of £80

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