Interview: Julian Hucks, Starpeak founder on diversification and offering a personal touch

Julian Hucks, founder and managing director at Starpeak Insurance Solutions, originally SportsCover Direct, used the growth of the internet to build the company.

Hucks had been looking for a way of starting a business in the late 1980s, and came up with the idea for the company after taking out an insurance policy for a week paragliding course in 1990. It released its first product: sports travel insurance in 1992.

The business originally grew through brochures in shops, advertising in magazines and by word of mouth. The change in name was finalised three weeks ago.

At any one time, Starpeak has around 120,000 people covered at an average price of £80

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options


Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Interview: Sabre CEO Geoff Carter

Sabre boss Geoff Carter tells Insurance Age about the upsides for brokers from its IHP rollout, growing in motorbikes after the collapse of MCE and profitable expansion plans in taxi.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: