In-depth - data: Commercial gains
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Data has driven automation, efficiency and profit increases in personal lines, but commercial has been slower to follow. Martin Friel explores why, and asks how commercial lines can catch up
There once was a time when, every year, people would queue up outside their local broker’s office to renew their car insurance.
That seems mad in a world where securing your car, home or travel insurance takes just a few clicks. It feels like we have taken a quantum leap at some point and in a way, we did. While direct writers and aggregators did much to change the landscape, nothing changed it quite like data did.
“It all kicked off in personal lines with motor losses across the market about
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