Profile: Friend or foe? We meet Mactavish CEO Bruce Hepburn

Bruce Hepburn

Many in the insurance sector will have strong, and not necessarily favourable, opinions of Bruce Hepburn, but the outspoken Mactavish CEO tells Martin Friel that the consultant’s criticisms of brokers could lead to a fairer and more profitable industry

“In three years, we will be the single biggest buyers of insurance in the UK.” 

This is the grandiose claim from Bruce Hepburn, CEO of independent insurance consultants (and bête noir of the broking industry), Mactavish.

If this sounds like a threat or a direct challenge to the broking market, it doesn’t come across like that in person. It is delivered as an almost throwaway line, a simple statement of fact. 

Brokers will know him because of the series of antagonistic reports Mactavish has

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