Stability is the way forward
Don't let price fixation destroy the industry's efforts to get back on track
As direct sales continue to erode broker share in the personal lines motor market, the commercial sector is falling prey to the same expectations for value and downward pressure on price.
The fleet sector, in particular, has been subject to accusations about price undercutting. Instead of fanning the flames of debate, the insurance industry should learn lessons from history and maintain current price stability.
Market conditions during 2001 and 2002 resulted in good margins. While the market
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