Choosing a PR agency

Public relations is the deliberate, planned and sustained art of creating goodwill towards your organisation. The best PR is simply providing customers with exemplary service.

A PR agency creates new channels of communication. The agencies are similar to insurance intermediaries in that they can be divided into specialist or general consultancies. They can also be split between those that are independent and those that rely heavily on the allegiance of one major customer.

It is important that

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