Pressing the right buttons.
New technology, in the form of the Internet and digital TV, is set to threaten the position of brokers in the insurance selling chain. Martin McLachlan explains why they must act now in order to survive.
The casual visitor from Mars dropping into an insurance technologyconference could be forgiven for thinking that if a raft of new
technologies are not introduced within two or three weeks, life as we know
it will cease. This message has been heard so often before that most
earthlings have developed a protective skin of scepticism. However, two
new areas of technology are set to have a huge impact on insurance in
general and insurance brokers in particular - namely the Internet and
digital TV.
So
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