In pursuit of emerging opportunities
As broking has evolved in recent years, so the insurance sales chain has become more automated. After initial scepticism towards technology, market change has provided a catalyst for new broking technologies. Rick Slater looks at the increasing use of IT by brokers and the opportunities this affords them
Where once the broker was the linchpin in a tightly structured chain of three, acting as intermediary between consumer and insurer, the insurance sales process has become increasingly complex. This has been characterised by the growth in wholesale, online and affinity transactions.
This altered broking landscape has brought with it new requirements in terms of technology and has left brokers demanding more from their IT systems. With operational efficiency remaining the underlying driver, brokers
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