Marsh's SME plans are very 'brave'.

I enjoyed reading your interview with Joe Grogan in November's PB (p24), as it gave me a profound se...

I enjoyed reading your interview with Joe Grogan in November's PB
(p24), as it gave me a profound sense of deja vu. Willis UK undertook a
similar process of client/operational segmentation and re-engineering in
1997, and many of the features are very similar.


As I understand it, Marsh is segmenting it as follows: Advantage Direct
(up to £1m turnover clients serviced from Southampton), Advantage (£1m -
£10m serviced by account executives sited in branches and claims and
administration at Southampton

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