Mining for gold.
Customer relationship management may be the catchphrase of the moment, but which systems offer brokers the best means of ensuring their databases work to their maximum potential, asks David Fanning.
Brokers are turning increasingly to new technology solutions to helpthem fight off the online insurers and keep their heads above water.
For many, the answer lies in better customer relationship management and
windows-based systems, while internet portals offer a seemingly effortless
way of tackling the question of how to use client databases effectively
and profitably.
Selecting and targeting individual customers - whether by policy type,
age, occupation, lifestyle, residential area or any other
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