Steve Knight.
Brokers must formulate a successful e-commerce strategy if they are to survive in the Net-enhanced marketplace.
Last month, I looked at the state of the marketplace as regards theInternet. But what are the options for brokers?
Without doubt the Net is changing the way products are bought and
sold.
It is estimated that, by 2001, there will be nine million interactive TV
users in the UK, and by 2002, 50% of homes will have a PC with Net access.
Currently, 20,000 motorists a month receive AA insurance quotes online,
with a 5% conversion rate.
To survive, any broker selling personal lines or commercial packages
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