CGU invests in advertising campaign.
CGU has invested £8.5m in a nationwide advertising campaign designed to build awareness of the compa...
CGU has invested £8.5m in a nationwide advertising campaign designedto build awareness of the company. The trade campaign started on 20
September with the theme of "Because of your advice", which is designed to
highlight the role brokers and advisers play in helping consumers to make
the right decisions. The consumer campaign started on September 25 with a
series of commercials which will run until the end of November. David
Bowie's song Heroes provides the musical backdrop in order to place the
f
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