Imarket rushes through rebrand
Imarket, the insurer-funded electronic portal, has reacted swiftly to broker research, which highlig...
Imarket, the insurer-funded electronic portal, has reacted swiftly to broker research, which highlighted some concerns that it could become a 'white elephant' and general ignorance by rebranding.
The venture, which aims to become the industry-standard electronic connection between insurers and brokers, has refocused and re-launched its logo as part of a range of forthcoming initiatives to combat the negative feedback.
Its logo has been 'decluttered' and will increasingly appear with the strapline
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