Home improvements.
Over the last few years, many brokers in the household market have struggled at the hands of building societies. However, Vivien Roley says that the market is turning in their favour.
A few years ago, anyone making bright forecasts for brokers in thehousehold market would have been dismissed as wildly optimistic, or even
delusional. Such was the growth of direct sales, the intensity of
competition, and downward pressure on premiums throughout the personal
lines area, that few could see brokers being able to survive, let alone
prosper.
How wrong they were. No-one would pretend that brokers have emerged
unscathed from the market upheavals of the past decade, but those that
prevail
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