How to click with your customers.
With its visual impact, flexibility and interactivity, the Internet offers opportunities that are light-years ahead of conventional marketing. Alastair Murray explains how and why you should get on-line.
With the potential to deliver many additional and innovative customerservices, the Internet is set to become part of the marketing strategy of
many companies, and those who make use of it at an early stage are likely
to have a distinct advantage over their more hesitant rivals.
With a bit of guidance, anyone can create a website capable of generating
more business with more impact than any conventional promotional tool.
What is more, the cost-effectiveness of the medium makes it ideally suited
to
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