Hiscox launches £10m advertising campaign
Insurer Hiscox is spending £10m on a concerted marketing campaign that includes a three month televi...
Insurer Hiscox is spending £10m on a concerted marketing campaign that includes a three month television campaign, extensive national newspaper coverage and a high profile event sponsorship deal.
The television advertising campaign started 1 May across channels such as Sky News, Channel 4 and ITV1. It is aimed at mid-net-worth and high-net-worth customers and is set to cause a stir across the industry.
Steve Langan, managing director of Hiscox's retail business in the UK, said: "We want to
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