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Hunting out a marketeer.

Q: We want to recruit a telephone marketeer for a new product campaign to generate sales leads for us. Could you advise us on what type of personality and skills profile we need to aim for?

Successful telemarketers think like customers to win appointments and
close sales. They prepare thoroughly by carefully researching product,
competition and customer profiles.


Telemarketers exhibit strong communication skills in the way they actively
listen and use their personality to build rapport when "cold-calling" new
prospects. Voice quality through tone, rate of speech and enunciation
present a positive image of a valuable service to the prospect.


Impatience is audible, so it is necessary to

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