Taking an active role.
Mike Williams tells Diane Smyth how the British Insurance Brokers' Association has come of age and why a strong broker voice is more important than ever.
The British Insurance Brokers' Association is celebrating its 25thanniversary this year and chief executive Mike Williams believes the trade
body has come of age. The Association of Insurance Intermediaries and
Brokers formally joins BIBA on 12 April, meaning 80% of insurance sold by
brokers in the UK is sold by BIBA members.
"We now represent the whole range of brokers." says Mr Williams. "We've
had a huge change. A few years ago, BIBA was seen as the city-based
behemoth looking after the big
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