Reinvention tension
In a rare appearance before the trade press, Andy Haste, group chief executive of Royal & SunAlliance, emerged after a period of intense effort to explain why he is now hopeful that the financial markets will recognise that RSA has finally turned the corner. Richard Adams reports
The fact that Andy Haste has not been seen, let alone interviewed, by the trade press since taking up his present role three years ago says something about the task that has engaged him. And it is probably one that few of his contemporaries envied when, at the time, financial markets punished the insurer for its unknown asbestos liabilities.
But, on this occasion, accompanied by UK chief Duncan Boyle, Haste exudes the conviction and confidence of a man who is pleased with how he has reshaped the
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