Without imarket - Crushed by the wheels of industry
If scepticism about imarket causes its downfall, Jason Potter asks what options would be left to brokers to prevent theirs?
The imarket portal is the e-trading solution that has been developed for the industry, by the industry. It has the potential to be the starting point for all commercial business, large and small, between insurer and broker. However, with continued hesitancy by some brokers to adopt the technology into everyday trading, will the level of take-up ever justify the expenditure? If not, what would the world be like without imarket?
Picture the scene - a small to medium-sized enterprise customer is
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