Weathering the storm
While the view in the 1980s that brokers were 'dead men walking' proved to be untrue, similar things are now being said of personal lines brokers. Jane Bernstein assesses how well they are weathering the storm
If anyone understands the meaning of pressure, it is the personal lines broker. As if it was not enough to fend off competition from new channels as well as coping with regulatory demands, they have had to contend with others predicting their imminent demise. Personal lines brokers have fought hard to survive against the odds. The question is, will they remain resilient enough to prove their current critics wrong?
The debate over the future of the personal lines broker is well established but a
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