Go Compare joins Biba

Go Compare is the first aggregator site to join the British Insurance Brokers' Association, marking a change of direction for the trade body that has been sharply critical of the websites. Eric Galbraith, chief executive at Biba, said: "As it's an area our members and customers are involved in, we think it's part of our remit to make sure it's done properly. Sometimes it's better to have someone inside the tent looking out." Galbraith distanced Biba from other sites, saying that some still fail to treat customers fairly, though he did not rule out further aggregators joining. Hayley Parsons, chief executive at Go Compare, said: "Brokers are key to the success of comparison sites and vice versa. It's important for us to keep up to date with what's going on in the sector."