Direct Line founder Peter Wood sets sights on broker Pikl

Peter Wood 2019

Sharing economy insurance provider, Pikl, has raised £2.5m as part of a fund raise headed up by Esure and Direct Line founder Peter Wood.

The investment represents a minority stake in the Norwich-based business, which was set-up in 2016 by former Co-op and Gallagher head of pricing, Louise Birritteri.

Wood is chairman and a significant investor in both Esure Group and GoCo Group.

According to a statement from Pikl, Wood and Esure, backed by Bain Capital, are investing in Pikl alongside a

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